{
  "brand": {
    "name": "TelcoCompare",
    "vertical": "au-telco",
    "subdomain": "telco"
  },
  "ranking": {
    "_id": "ranking.au-telco-mobile-2026",
    "entries": [
      {
        "bestFor": "Best for service quality",
        "keyFacts": [
          "Telstra wholesale network",
          "AU-based support",
          "No contract"
        ],
        "rank": 1,
        "rationale": "Telstra wholesale coverage with materially better customer service than incumbents.",
        "review": {
          "_id": "review.aussie-broadband-mobile",
          "entity": {
            "bankingDetails": null,
            "name": "Aussie Broadband Mobile",
            "vertical": "au-telco",
            "website": "https://aussiebroadband.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 4.7,
          "rankingRationale": "Telstra wholesale coverage with materially better customer service than incumbents.",
          "slug": {
            "_type": "slug",
            "current": "aussie-broadband-mobile"
          },
          "title": "Aussie Broadband Mobile — telco plan review"
        }
      },
      {
        "bestFor": "Best for regional coverage",
        "keyFacts": [
          "99.6% population coverage",
          "5G included",
          "Premium pricing"
        ],
        "rank": 2,
        "rationale": "Largest network coverage in Australia — non-negotiable for regional/rural users.",
        "review": {
          "_id": "review.telstra-postpaid",
          "entity": {
            "bankingDetails": null,
            "name": "Telstra Postpaid Plans",
            "vertical": "au-telco",
            "website": "https://telstra.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 4.5,
          "rankingRationale": "Largest network coverage in Australia — non-negotiable for regional/rural users.",
          "slug": {
            "_type": "slug",
            "current": "telstra-postpaid"
          },
          "title": "Telstra Postpaid Plans — telco plan review"
        }
      },
      {
        "bestFor": "Best Telstra-network value",
        "keyFacts": [
          "Telstra wholesale",
          "No contract",
          "Carbon-neutral certified"
        ],
        "rank": 3,
        "rationale": "Telstra-owned MVNO — same Telstra wholesale network at lower-tier pricing.",
        "review": {
          "_id": "review.belong-mobile",
          "entity": {
            "bankingDetails": null,
            "name": "Belong Mobile",
            "vertical": "au-telco",
            "website": "https://belong.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 4.4,
          "rankingRationale": "Telstra-owned MVNO — same Telstra wholesale network at lower-tier pricing.",
          "slug": {
            "_type": "slug",
            "current": "belong-mobile"
          },
          "title": "Belong Mobile — telco plan review"
        }
      },
      {
        "bestFor": "Best metro value at MNO",
        "keyFacts": [
          "98.5% metro coverage",
          "5G in capitals",
          "Sharper pricing than Telstra"
        ],
        "rank": 4,
        "rationale": "Strong metro coverage at sharper price than Telstra — competitive for city users.",
        "review": {
          "_id": "review.optus-postpaid",
          "entity": {
            "bankingDetails": null,
            "name": "Optus Postpaid Plans",
            "vertical": "au-telco",
            "website": "https://optus.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 4.2,
          "rankingRationale": "Strong metro coverage at sharper price than Telstra — competitive for city users.",
          "slug": {
            "_type": "slug",
            "current": "optus-postpaid"
          },
          "title": "Optus Postpaid Plans — telco plan review"
        }
      },
      {
        "bestFor": "Best simple-plan MVNO",
        "keyFacts": [
          "Optus wholesale",
          "No contract",
          "Long market presence"
        ],
        "rank": 5,
        "rationale": "Long-running Optus MVNO with sharp pricing and simple plans.",
        "review": {
          "_id": "review.amaysim",
          "entity": {
            "bankingDetails": null,
            "name": "amaysim",
            "vertical": "au-telco",
            "website": "https://amaysim.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 4.1,
          "rankingRationale": "Long-running Optus MVNO with sharp pricing and simple plans.",
          "slug": {
            "_type": "slug",
            "current": "amaysim"
          },
          "title": "amaysim — telco plan review"
        }
      },
      {
        "bestFor": "Best prepaid on Telstra network",
        "keyFacts": [
          "Telstra full coverage",
          "Prepaid",
          "No throttling"
        ],
        "rank": 6,
        "rationale": "Telstra-network prepaid with full Telstra coverage — rare among MVNOs.",
        "review": {
          "_id": "review.boost-mobile",
          "entity": {
            "bankingDetails": null,
            "name": "Boost Mobile",
            "vertical": "au-telco",
            "website": "https://boost.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 4,
          "rankingRationale": "Telstra-network prepaid with full Telstra coverage — rare among MVNOs.",
          "slug": {
            "_type": "slug",
            "current": "boost-mobile"
          },
          "title": "Boost Mobile — telco plan review"
        }
      },
      {
        "bestFor": "Best NBN intro deal",
        "keyFacts": [
          "NBN focus",
          "6-mo intro pricing",
          "AU support"
        ],
        "rank": 7,
        "rationale": "NBN-first ISP with strong intro pricing and AU-based support.",
        "review": {
          "_id": "review.tangerine-telecom",
          "entity": {
            "bankingDetails": null,
            "name": "Tangerine Telecom",
            "vertical": "au-telco",
            "website": "https://tangerine.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 3.9,
          "rankingRationale": "NBN-first ISP with strong intro pricing and AU-based support.",
          "slug": {
            "_type": "slug",
            "current": "tangerine-telecom"
          },
          "title": "Tangerine Telecom — telco plan review"
        }
      },
      {
        "bestFor": "Best Vodafone-network value",
        "keyFacts": [
          "Vodafone wholesale",
          "No contract",
          "Decent metro coverage"
        ],
        "rank": 8,
        "rationale": "Vodafone-owned mobile with sharp pricing and decent metro coverage.",
        "review": {
          "_id": "review.tpg-mobile",
          "entity": {
            "bankingDetails": null,
            "name": "TPG Mobile",
            "vertical": "au-telco",
            "website": "https://tpg.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 3.8,
          "rankingRationale": "Vodafone-owned mobile with sharp pricing and decent metro coverage.",
          "slug": {
            "_type": "slug",
            "current": "tpg-mobile"
          },
          "title": "TPG Mobile — telco plan review"
        }
      },
      {
        "bestFor": "Best unlimited-data simplicity",
        "keyFacts": [
          "One plan, unlimited data",
          "Vodafone wholesale",
          "Carbon offset"
        ],
        "rank": 9,
        "rationale": "Single-plan unlimited-data MVNO on the Vodafone network — radical simplicity.",
        "review": {
          "_id": "review.felix-mobile",
          "entity": {
            "bankingDetails": null,
            "name": "felix Mobile",
            "vertical": "au-telco",
            "website": "https://felixmobile.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 3.7,
          "rankingRationale": "Single-plan unlimited-data MVNO on the Vodafone network — radical simplicity.",
          "slug": {
            "_type": "slug",
            "current": "felix-mobile"
          },
          "title": "felix Mobile — telco plan review"
        }
      },
      {
        "bestFor": "Best for international roaming",
        "keyFacts": [
          "Roaming included in plans",
          "Metro coverage solid",
          "Sharp pricing"
        ],
        "rank": 10,
        "rationale": "Third-tier MNO — metro-strong, regional-weak. Competitive on price.",
        "review": {
          "_id": "review.vodafone-postpaid",
          "entity": {
            "bankingDetails": null,
            "name": "Vodafone Postpaid",
            "vertical": "au-telco",
            "website": "https://vodafone.com.au"
          },
          "lastReviewedAt": "2026-05-15T08:57:26.378Z",
          "overallRating": 3.6,
          "rankingRationale": "Third-tier MNO — metro-strong, regional-weak. Competitive on price.",
          "slug": {
            "_type": "slug",
            "current": "vodafone-postpaid"
          },
          "title": "Vodafone Postpaid — telco plan review"
        }
      }
    ],
    "lastUpdatedAt": "2026-05-15T08:57:26.378Z",
    "methodology": {
      "title": "TelcoCompare — Mobile + NBN Methodology",
      "version": "v1.0.0",
      "vertical": "au-telco"
    },
    "publishedAt": "2026-05-15T08:57:26.378Z",
    "slug": {
      "_type": "slug",
      "current": "au-telco-mobile-2026"
    },
    "summary": "Editorial Top-10 mobile plans across postpaid + prepaid + MVNOs.",
    "title": "Best mobile plans in Australia — 2026",
    "vertical": "au-telco"
  }
}